Aspirational Real State

ASPIRATIONAL REAL STATE

Capturing the essence of Gold Coast

In this remarkable design endeavour, the goal was to infuse the brand with the vibrant essence and captivating vibe of the Gold Coast, the place where the Real Estate agency is rooted. Tasked with building a brand from the ground up, the project presented an exciting opportunity to create something truly distinctive.

Extensive research revealed three key elements that captivate people worldwide at the mention of “Gold Coast”: the mesmerizing waves, the glorious sun, and the magnificent skyscrapers adorning the beachfront. Inspired by these iconic facets, the concept for this dynamic brand was born, seamlessly integrating the ocean’s layered hues and textures, while the sun’s radiance gracefully enveloped the tall building, cleverly shaping the letter A.

Deliverables

In addition to the brand development, several essential assets were meticulously crafted to complement the new identity. These assets included a comprehensive brand style guide, ensuring consistent visual representation across all touchpoints. Furthermore, a captivating business card template, a professional folder template, and an eye-catching sales signage template were thoughtfully designed to reflect the brand’s essence and elevate its presence in the market.