MyState Bank

MyState Bank, headquartered in the picturesque Hobart, Tasmania, stands as a testament to the power of a human-centric approach to banking. As their dedicated Creative Director for nearly five years, I played an instrumental role in shaping their brand narrative. The journey began in 2018, when I was brought on board as a contractor to oversee a pivotal rebranding initiative. In close collaboration with the Senior Manager of Brand & Communication, we meticulously crafted a fresh visual identity, ensuring its seamless integration across the entire organization. From corporate collaterals to the interior and exterior design of branches, every detail was infused with the essence of MyState’s ethos: ‘The human way to bank’.

As the partnership evolved, so did my role. I became a trusted advisor to the Marketing, Digital, Brand, and Community teams, offering seasoned insights and design solutions across diverse mediums. From striking print campaigns to dynamic digital displays, our collaborative efforts spanned billboards, websites, social media, newsletters, and retail media. Also, I advocated for brand identity fidelity, and lend a creative touch to internal communications through engaging mediums like photography, videos, and podcasts. MyState Bank’s story is one of profound collaboration, where creativity meets purpose in every endeavor.